⚡ TL;DR - Quick Answer
- 📅 Best Day: Wednesday (55.3 avg score)
- ⏰ Best Time: 00:01 Pacific / 12:00 UTC
- ⚠️ Avoid: Weekends (30-40% lower engagement)
- 🎯 Key Factor: First-hour momentum
The Data: Best Days to Launch
We analyzed 488 unique Product Hunt launches across 1,494 snapshots to find statistically significant patterns in launch performance.
| Day | Average Score | Recommendation |
|---|---|---|
| Wednesday | 55.3 | 🏆 Best day |
| Tuesday | 54.8 | ✅ Great choice |
| Thursday | 53.9 | ✅ Good option |
| Monday | 52.1 | ⚠️ Busy, competitive |
| Friday | 48.7 | ⚠️ Weekend dropoff begins |
| Saturday | 41.2 | ❌ Avoid |
| Sunday | 39.8 | ❌ Avoid |
Step-by-Step Launch Strategy
Choose Wednesday for Launch Day
Wednesday consistently outperforms other days by 10-15%. The tech community is engaged mid-week, and you avoid Monday chaos and Friday wind-down. If Wednesday doesn't work, Tuesday is your backup.
Launch at 00:01 Pacific Time (12:00 UTC)
Product Hunt resets at midnight PT. Launching immediately gives you the full 24 hours on the homepage. You'll catch US night owls, then European morning users, then the US wakes up—maximum global coverage.
Check Competing Launches
Visit Product Hunt's "Upcoming" page before committing to a date. Avoid launching the same day as major companies, YC demo days, or well-known makers with large followings. You want attention, not competition.
Prepare Your Support Network
24-48 hours before: Alert your email list, Twitter followers, and personal contacts. First-hour upvotes heavily influence ranking algorithms. Have people ready to engage the moment you go live.
Be Hyperactive on Launch Day
Respond to every comment within minutes. Thank everyone personally. Share updates throughout the day. The maker who engages most typically wins ties. Set aside the entire day—no meetings, no distractions.
Monitor and Adapt
Track your position throughout the day. If you're falling behind, increase outreach. Post on Twitter, send more DMs, share in relevant communities. If you're ahead, maintain momentum—don't get complacent.
Common Mistakes to Avoid
- Launching on weekends: Engagement drops 30-40%. Even a mediocre product on Wednesday beats a great product on Sunday.
- Launching late in the day: You lose hours of potential visibility. Always launch at reset (00:01 PT).
- Not preparing supporters: First-hour momentum matters enormously. Don't rely on organic discovery alone.
- Ignoring comments: Unresponded comments signal you don't care. Engage with every single one.
- Launching multiple times: Product Hunt limits re-launches. Make your first launch count.
Track Product Hunt Trends in Real-Time
ASOF monitors Product Hunt every 30 minutes. See what's launching, what's trending, and time your launch perfectly.
See Live Dashboard →Data source: ASOF analysis of 488 unique Product Hunt launches across 1,494 snapshots (Dec 2025 - Jan 2026)